In a world where favorites, retweets, and followers dictate how well you’re reaching your target audience, there’s a lot of motivation (and sometimes pressure) to make sure your Twitter account is a five-star semblance of your business. It takes time and effort, though. 15 years ago, a social media manager position was nowhere to be found. Now, most professionals don’t even have the time to tweet regularly without using a scheduling software.
For the entrepreneurs out there who are growing a business, TweetDeck is a tried-and-true way to increase your business visibility online. In this guide, we’ll cover everything from engaging target customers to the nitty-gritty details of organizing your dashboard. It will require all hands on deck (pun intended), so make sure you and your teammates understand how to use this program by following along!
TweetDeck: The At-Your-Fingertips Tool For Managing Your Twitter
You tune in to Twitter for updates on award shows, and it’s your go-to for sports news. But the behind-the-scenes of Twitter is much more than a social media platform. With Twitter, there’s a level of strategy that every entrepreneur or business owner should use to their advantage. Twitter is an inside look at your company, which means that TweetDeck is the tool that helps you optimize it.
First of all, TweetDeck is free. There’s no catch—it’s a tool acquired by Twitter that optimizes the overall experience for users. TweetDeck is fully integrated with Twitter; it is a dashboard with a sidebar and four main columns: Home, Notifications, Messages, and Trending.
The dashboard is completely customizable, so you can move around these columns or add new ones. Basically, TweetDeck helps out users who get trapped in the digital nooks and crannies of Twitter, and instead, it gives you a simple birds-eye view of what’s going on. It’s great for beginners because it’s intuitive and straightforward, and it’s great for experts who are managing multiple accounts and need to get Tweet-worthy updates in real-time.
How To Use It… Effectively
Some business owners use TweetDeck, and some use it effectively. There’s a huge difference here! In order to use TweetDeck effectively, you need to come up with goals for your profile(s). Twitter is strategic, so there’s no point in aimlessly posting if you don’t have a big-picture strategy in mind.
Once you know why you’re using TweetDeck, use it to advantage by utilizing keyboard shortcuts, unlimited columns, multiple accounts, and scheduled posting.
TweetDeck has several keyboard shortcuts that can finish a 30-minute job in 10 minutes. They may not all be relevant or helpful to you, but it’s good to know some of them so that you can get the hang of it.
Make a TweetDeck Team
Did you know you can create a team with your TweetDeck profile? This feature is particularly useful for companies that have multiple users for the account. The TweetDeck team feature allows you to add a few different team members to the accounts without having to share passwords and constantly log in and log out. It’s a collaborative way to grow your business!
TweetDeck sets you up with four main columns, but you are not limited to these. In fact, it’s usually very helpful to add more columns or rearrange them to your liking. You may want to keep tabs on your followers, in which case you would add the follower column. If you’re focused on likes and retweets, you can add in columns for those as well.
You may not want to bombard yourself with endless amounts of columns, but honing in on what really matters for your business will make good use of your TweetDeck platform.
If you’re managing multiple accounts, add them all to your TweetDeck profile. It’s much faster to have them all living in one place. It also makes it easier to compare your different accounts so that you can figure out which ones need a little more love than the others.
Not everyone has time to write out a new tweet (or two, or three) every single day. TweetDeck is there to help you out with this, as you can use it to schedule your posts. With posting, some times of the day are better than others, so use this to your advantage when scheduling out posts. You may be busy at 3 pm on a Wednesday, but if this is an optimal time for your line of business, schedule it out and TweetDeck will ensure the post flies out not a minute before or after 3 pm.
Customize your Twitter experience
With TweetDeck, you can keep an eye on your competition. You can also put filters on your searches to narrow in on what you’re really looking for. For example, if you want to see tweets that have received over 100 likes, you can use TweetDeck to do that. Perhaps you want to see tweets with specific keywords. Yep, you can do that too!
Engaging on TweetDeck
A Twitter profile is nothing without its followers, impressions, and engagements. All of that quality content you’re busy creating? It should be seen! So now that you know what the tools are and how to use them, it’s important to utilize them in a way that will help your business.
Looking at each individual tweet on TweetDeck, you’ll see a panel of icons. The first three are comments, retweets, and likes. The last icon is a group of three dots; when clicked, it pulls up a drop-down menu with all kinds of actions.
With TweetDeck, you’re playing around with the news feed in a unique way. You can choose what type of content you’re seeing, and that way, you can choose who you’re engaging with. View this as an opportunity to engage with people who may be interested in your line of business. For example, you may want to target marketing professionals as your potential new followers. When you filter your search through TweetDeck, focus on hashtags like #marketing, #marketingprofessional, and #digitalmarketing.
If you want to take it a step further, you can choose to display only the tweets that have a certain number of retweets or that contain a link. Then, once your searches come back, you can easily pick and choose who you’d like to interact with. These interactions are intentional and will boost relevant engagement to your profile.
As you’ve been going through this guide, hopefully you’ve been brainstorming new ways to market your business with this nifty tool by the name of TweetDeck. Luckily for you, it’s a fairly intuitive tool, so if you’ve been working with social media for a while, it’ll be no problem for you. With so many social media managing platforms out there, it’s hard to pick one. We think TweetDeck is a no-brainer, though, because it’s free, easy to use, and proven to really give your business the ‘oomph’ it needs. What are you waiting for? Let’s start tweeting!