Voodoo Ranger Halloween Campaign

New belgium Midwest

Overview

Portfolio / Voodoo ranger Halloween Campaign

Hired by New Belgium Brewing, I executed a multi-part seasonal campaign for the “Render Me This: Halloween Edition” regional Instagram contest. Serving as a freelance senior illustrator and visual creator, I developed a sequential narrative story arc that brought the brand’s iconic Voodoo character into a custom Halloween storyline, delivering a comprehensive asset kit across illustrations, process graphics, and interactive digital touchpoints.

The challenge: translate a seasonal marketing brief into an entertaining, platform-specific visual sequence to increase audience engagement and contest participation for New Belgium Midwest, while promoting local artists like myself.

final Illustration

(displayed over the story’s Halloween party setting)

Process Graphics

Research includes a “Conversation” with Voodoo, setting the storyline

“Monster Jamz” Takeover

Approach

I created a highly stylized commercial character illustration featuring the Voodoo Ranger mascot dressed as Glenn Danzig at my Halloween Party. The artwork was developed under strict brand identity guidelines while adding a unique, context-specific seasonal twist.

I designed sequential step-by-step process graphics with a consistent visual identity that was optimized for Instagram Stories.

I executed an interactive takeover of the New Belgium Midwest account called “Monster Jamz,” featuring my own artwork (Only Steph Creations) with a Halloween twist. Monster Jamz had its own visual identity, integrating graphics, filters, digital stickers, music, and quiz backdrops to ensure a unified, high-energy visual experience.

Outcome

The campaign successfully drove organic brand engagement and community affinity through narrative-led visual asset delivery. By combining premium character illustration with structured platform formatting, the deliverables exceeded stakeholder expectations and successfully incentivized contest entries, demonstrating a senior-level ability to interpret a brand brief, manage tight creative timelines, and deliver high-impact digital assets.