Social Media Campaigns
various clients
Overview
Portfolio / Social Media
These projects span audience analysis, social campaigns, and high-volume content, showing how research and creative direction can shape engaging, platform-specific communications.
Audience Analysis
Kent State University, College of Arts & Sciences
I analyzed audience demographics, interests, and behaviors, and content performance across Facebook, Instagram, and X to identify opportunities for more effective social media engagement. The analysis resulted in platform-specific audience personas, cross-promotion recommendations, and insights into the content formats and topics generating the strongest engagement.
Iceland & the Galápagos
Kent State University, College of Arts & Sciences
Two concurrent education abroad programs generating daily content that needed to feel cohesive, academically grounded, and engaging. I managed and executed the campaign in its entirety. The campaign reached 106,128 impressions and 3,067 engagements across FB, IG, and X, with carousels consistently driving the strongest engagement.
Virtual Graduation Celebration
Kent State University, College of Arts & Sciences
Kent State’s College of Arts & Sciences: All-day series of 103 Instagram stories creating an engaging, celebratory experience for graduates and their families when in-person events were limited due to COVID-19. Interactive elements were integrated with content submitted by students, faculty and parents, bringing the campus community together. I produced the campaign in its entirety from concept to execution.
Voodoo Ranger HAlloween Campaign
New Belgium Brewing Company
Commissioned to create an illustration of the VooDoo Ranger mascot for New Belgium’s “Render Me This” Halloween campaign and document the process through feed posts, stories, a live drawing session, and a channel takeover. Illustration concept: Inviting VooDoo to my annual Halloween party. Takeover concept: “Monster Jamz” music and trivia featuring Only Steph Creations with a Halloween twist.
